📈 Growth of the Hotel Sector in Spain
The Spanish hotel market has experienced remarkable growth over the past five years, driven by a significant rise in rates and a strong recovery in occupancy. In 2024, revenue per available room (RevPAR) grew by 11.5%, reinforcing Spain’s position as a top tourist destination in Europe.
🔹 Rising Hotel Rates
Average daily rates in Spanish hotels have shown sustained growth, reaching €158.4 in 2024, marking a 33% increase since 2019 and an 8.9% rise compared to 2023. This trend reflects strong tourism demand and the sector’s ability to adjust prices in a competitive environment.
🏨 Occupancy Nearing Pre-Pandemic Levels
The recovery in tourism has allowed hotel occupancy in Spain to approach 2019 levels. This, combined with higher rates, has driven RevPAR up to €118.3, strengthening the sector’s profitability.
📍 Cities with the Highest Hotel Prices
Spain’s most exclusive and sought-after destinations have recorded the highest hotel rates. These include:
- Marbella
- Madrid
- Málaga
- Alicante
- Canary Islands
These markets continue to attract both high-net-worth travelers and investors seeking luxury hotel projects.
💰 Hotel Investment in Spain: 2024 Key Figures
The hotel sector remains a key investment focus in Spain. In 2024, 147 hotel assets were sold for a total of €3 billion, reflecting strong investor confidence in the Spanish market.
💱 Hotel Investment Trends for 2025
Next year will bring shifts in hotel investment strategies. While luxury and vacation segments have dominated in recent years, 2025 is expected to open new opportunities in:
✅ Budget hotels: Growing interest in affordable accommodations driven by increasing demand from budget-conscious travelers.
✅ Branded residences: Hotel-branded residences combining real estate investment with premium services.
✅ Assets with conversion potential: Properties with options for repurposing into different real estate types, attracting long-term investors.
🚀 Opportunities in the Hotel Sector
Spain’s hotel market continues to evolve, offering strategic investment opportunities. If you are looking to expand your real estate portfolio or find the best residency-by-investment option, Orience has the expertise and knowledge to guide you every step of the way.
Contact us today to discover how we can help you take advantage of Spain’s thriving hotel sector.